From 1997. to 2025. Google Algorithms (SERP, Search Engine Result Page) changed a lot. Every day they make minor changes, around 2,000+ factors for Ranking Websites, BUT 1 factor stays the same all the time, SEARCH-INTENT behind every result.
https://developers.google.com/search/news Google Updates Forum
Free Tools for Website Performance:
Measure, Monitor, Track, Analyze, Research, Create (All in one SEO Campaign)
Google Search Console (Free, Website Performance Data) (GSC)
Google Analytics GA4 (Free, Website Traffic Data) (GA)
Google Tag (Free, Tracking specific goals on the Website) (GT)
Google Ads Keyword Planner (Free, Keyword Research Tool)
Google Trends (Free, Follow latest internet trends)
Google Dorks (Free, Advance Google Search Syntax) (Dorks) to research competitors/your current status, do not use this in negative ways!
REMEMBER Google has a 90% Market share, and most of them are mobile users.
SEO Ranking Factors / Checklist:
- Industry / Category / B2B or B2C?
- Local(state) or global target audience/customers?
- Your Competitor’s current status? (market-share)
- Hosting-Server provider? (My opinion best: Hostinger) Hostinger Page
- Website Technology? (CMS or custom-code)
- Google Analytics & Google Search Console connected with a website?
- Are there any Search Console errors? (crawling/index/penalty) (Check all errors-solutions)
- Is there a sitemap.xml file in GSC?
- Are there any negative search results for your brand/company? (Report to Google)
- Are any 3rd party-software/extensions/plugins/Apps installed? (Load-Time Website)
- Domain Use Country TLD Extension? (.com or) (Avoid numbers & hyphens)
- Do you want this domain to target broad, specific, or premium keywords?
- Are you going to be using this domain for a local SEO project?
- Are you going to be using this domain for a business project?
- Using the domain for a blog?
- Check domain age/history/ HERE Free
- Spammy domains/Spam score?
- Total Number of Backlinks/Linking Root Domains HERE Free
- Time spent on site (Google Analytics) If less than 30sec, thank user-experience is bad
- In Google Search Console check Top Keyword Positions
- Site protocol checks (SSL) (HTTP / HTTPS)?
- Pagination checks?
- Canonical checks?
- Print version Noindexed?
- Has Internal Linking been classified on primary pages?
- Site Visualisation Checks?
- Internal redirects?
- Redirect chains & Redirect loops?
- Are pages being correctly blocked by Robots.txt?
- Are pages being correctly blocked by Meta Robots?
- Site Structure & Silo Use?
- Category Use (ecomm)
- URL naming convention – is this well-optimised?
- Error Pages? (404)
- Are Tag Pages being used?
- Is the site using a crumb trail?
- Is primary navigation easy to use?
- Footer navigation checks?
- Is all good content under 4 clicks from home?
- Menu setup and use?
- Robots.txt review?
- Do all pages redirect from HTTP to HTTPS correctly?
- Is an HSTS policy in place?
- Does the site carry a Favicon?
- Site Uptime (24/7 online website?)
- Broken / Redirected Internal Links?
- Broken / Redirected External Links?
- Javascript Use?
- Are Dynamic Pages being served correctly?
- Does the site have open dynamic pages that can be blocked?
- Malware & Security Checks?
- Blacklist check?
- Site Speed Checks?
- Structured Data & Schema Use?
- Is CSS being minified?
- Is Inline CSS being used?
- Are there any canonical errors?
- Are all ads and affiliate links nofollowed?
- Server/Hosting location by IP? (Server must be in a same country-your company)
- Do any pages have more than 100 external links? (BAD Factor)
- Is a CDN in use?
- Is the .htaccess file configured correctly?
- Can the site be crawled and used without Javascript on?
- Are any pages being duplicated due to poor architecture?
- How many images are used sitewide?
- Are images being optimized?
- Are ALT tags being regularly used?
- Are images named sympathetically?
- Are there any dead images?
- Are there any images in excess of 100Kb?
- Responsive check Mobile?
- Mobile Page Size?
- Popups/Interstitials/Live Chat?
- Images amount ver-Mobile?
- Image optimisation Mobile?
- Image resizing Mobile?
- Search console errors Mobile?
- AMP Check?
- Mobile UX issues (see UX)
- Mobile Navigation (Menu)
- Use of video on mobile?
- Are buttons and links easy to click?
- Is the Favicon being displayed in mobile SERPs?
- Parity checks – Content, Meta & Directives the same as desktop?
- Are any Deprecated HTML Tags being used?
- HTML Validation?
- Accessibility Checks?
- — Are all page titles under 65 characters? (570 pixels)
- — Are any Page Titles under 30 characters?
- — Are any page titles being duplicated without canonical/pagination?
- — Any signs of keyword cannibalization?
- — Is the primary keyword/phrase close to the start?
- — Are page titles descriptive of the page content?
- — Are any page titles missing?
- — Are all Meta Descriptions unique and descriptive?
- — Are any Meta Descriptions missing?
- — Are any Meta Descriptions being duplicated without canonical/pagination?
- — Are any Meta Descriptions below 70 characters?
- Are Meta Keywords in use?
- Are there any redirects other than 301?
- Are there any 5xx errors?
- Are there too many ads on any pages?
- Does the site carry a clear Call to Action?
- Does each page have a clear H1 tag?
- Are H2’s being used across the site?
- Is the site W3C Compliant?
- Does site:brand show expected sitelinks?
- Is the site using a Cookie Acceptance notice?
- Site keyword research for Benchmarks
- Brand search – Does the homepage come up #1 when searched?
- Primary homepage term
- Is a keyword strategy in place?
- Is there evidence of keyword duplication or overuse?
- Are keywords in Page Titles?
- Are keywords in H1?
- Are keywords in H2?
- Are keywords in Meta Description?
- Are keywords in the main page document?
- Keyword Density %
- Are all fonts large enough to read clearly? (min 14pix)
- Are hyperlinks clear? (anchor text)
- Eliminate Poison Anchor Text (Pharmacy keywords, lottery, free win are often signs of spam or a hacked site)
- Could font color be considered too light?
- Are there clear primary and supplementary content types?
- Is content Evergreen or Fresh?
- Are there any thin pages? <200 words of content?
- Does the site carry an up-to-date Privacy Policy?
- Is there any duplicate content internally?
- Is there any duplicate content externally?
- Is any content scraped from external sources?
- Is the contact page easy to find and use?
- Content Gap Analysis?
- Copy and classification checks
- Has page grammar been checked?
- Has page spelling been checked?
- Use Bullets and Numbered Lists (Schema)?
- Make addresses and phone numbers clickable.
- Site video use?
- Homepage check?
- Internal page checks?
- Contact page check?
- 404 page check?
- Category Pages (ecomm)?
- Mobile UX Priorities?
- Review live site usage?
- Backlink health & Score?
- Has disavow file been created?
- Has disavow file been checked?
- Anchor Text Use?
- Backlinks lost?
- Broken Backlinks?
- Are there large number of backlinks from 1 domain or more?
- Building out social media profiles to promote links that have been built
- Does the site have an international audience?
- Is the site using rel=”alternate” hreflang=”x” ?
- Is the site being translated without errors?
- Is the site using an international URL structure?
- Are the correct localized web pages being used?
- Does the site have backlinks from target countries?
- Is the site Multilingual, Multiregional or both?
- Checks from international locations
- Is there a Google MyBusiness listing? (verified)
- Does the site need and gain traffic from local audiences?
- Are local title tags being used?
- Is there a consistent NAP across the site and external sites
- Is local structured data being used?
- Is the site listed in reputable business directories?
- Does the site have local citations?
- Does the site carry good local content?
- Does the site have too many thin content local pages?
- Reply on Reviews/Comments?
- Hidden text? (NEGATIVE SEO METHOD)
- Cloaking? (NEGATIVE SEO METHOD)
- Doorway pages? (NEGATIVE SEO METHOD)
- Meta Refresh? (NEGATIVE SEO METHOD)
- Javascript redirection? (NEGATIVE SEO METHOD)
- Link Exchanges? (NEGATIVE SEO METHOD)
- Is Flash being used? (NEGATIVE SEO METHOD)
- Are iFrames in use? (NEGATIVE SEO METHOD)
- Optimize for voice search?
Thank you for reading.
Ranking your website in 2025?
Would you be interested in growing/ranking Your Website in 2025? Feel free to message me 24/7
Email: yugax012@gmail.com